Operational Data May Not Be Suitable for More Sophisticated Analyses

question 72

Essay

Operational data may not be suitable for more sophisticated analyses. What are the problems with operational data? What is a data warehouse and how is it designed to go beyond these issues?

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Definitions:

Market Segmentation

The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and needs.

Demographic Segmentation

The process of dividing a market into segments based on variables such as age, gender, income, education, or ethnicity.

Personal Factors

Individual characteristics such as age, income, education, and personal values that influence a person's behavior and decisions.

Consumer Behavior

The study of how individual customers, groups, or organizations select, buy, use, and dispose goods, services, ideas, or experiences to satisfy their needs and desires.