According to Lin, Social Capital Adds Value in These Ways

question 18

Multiple Choice

According to Lin, social capital adds value in these ways:

• A) provides information, gives opportunity to influence, lends social credential, reinforces image.
• B) increased customer feedback, more effective CRM systems, lower customer acquisition costs.
• C) greater employee engagement, better long range planning.
• D) more opportunity to influence, more effective CRM, increased customer feedback in B2C situations.
• E) increased human capital, lower costs for physical capital, reduced supplier power.

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Definitions:

Performance Results

The outcomes or outputs produced by an individual, team, or organization, measured against intended goals or standards.

Effective Control

The process of ensuring that organizational activities are proceeding as planned and correcting any significant deviations.

Measurement of Results

The process of quantitatively and qualitatively assessing the outcomes of an action or event, to determine the extent to which objectives and goals have been achieved.

Market Controls

Mechanisms that regulate the behavior and operation of market participants, typically through laws and regulations.