If a Manufacturer Decides to Sell Online and the Retailer

question 57

Short Answer

If a manufacturer decides to sell online and the retailer loses business as a result, this is called ________ conflict.

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Definitions:

Target Market

A specific group of consumers identified as the recipients of a particular marketing campaign or strategy, based on shared characteristics or needs.

Brand's Values

The core principles and ethical standards that represent a brand's identity and guide its actions and decision-making processes.

Reinforcement Ads

Advertising designed to reinforce or remind consumers of the brand's value proposition, benefits, or the positive experiences associated with the product or service.

Reminder Ads

Advertisements designed to keep a brand or product in the minds of consumers, reinforcing awareness rather than immediately driving sales.