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Bait-and-Switch Advertising
A deceptive marketing strategy where a product is advertised at a low price to lure customers, who are then persuaded to buy a more expensive item.
Product Benefit
The positive outcomes or advantages that a consumer can expect to gain from using a product.
Conventional Marketing
Traditional marketing methods such as print ads, billboards, and broadcasting that do not involve digital channels.
Promotional Messages
Communications designed to inform, persuade, or remind potential customers about a product, service, or brand.
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