External Validity Refers to the

question 61

Multiple Choice

External validity refers to the

• A) extent to which the results of a study can improve human life.
• B) reliability of naturalistic observation.
• C) problem with placebo effects.
• D) extent to which an experimental design reflects the real-world issues it explores.

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Definitions:

Awards Contract

A formal agreement given after a tendering process, where a party commits to providing goods or services.

Buying Center

The group of people in an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision.

Purchase Decision

The final decision made by a consumer after evaluating available options and deciding to buy a product or service.

Buying Center

A group of individuals within an organization who are involved in the process of making a purchasing decision.