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Describe the three aspects of perceptual constancy.
Cash Flows
The cumulative sum of funds moving into and exiting a company, notably influencing its liquidity.
Cash Outflow
Outgoing payments in cash from a company to cover expenses, investments, and financing activities.
Sunk Costs
Costs that have already been incurred and cannot be recovered, which should not influence ongoing investment decisions.
Opportunity Costs
The cost of opting for one alternative over another, typically representing the benefits one misses out on when choosing a particular option.
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