In a Particular TV Add, an Attractive Model Is Shown

question 17

Multiple Choice

In a particular TV add, an attractive model is shown with a red Corvette. Which of the following statements is correct?

• A) All cars will now elicit the anticipation of an attractive person.
• B) The attractive model will have no effect on viewers.
• C) The ad will be more effective in eliciting the anticipation of an attractive person if the person in the ad appears in ads for other car companies.
• D) The ad will work best if the Corvette precedes the appearance of the attractive person.

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Definitions:

DRM Paradigm

A cognitive procedure in memory research where participants are presented with lists of semantically related words, leading to false memories of words not actually presented.

Schemas

Cognitive frameworks or concepts that help individuals organize and interpret information.

Semantic Memory

A branch of long-term memory involved in the storage of factual information, concepts, and knowledge about the external world.

Retention

The ability to maintain or preserve information over time, critical to learning and memory processes in the brain.