Mark's Dog, Gus, Sits Whenever Mark Says, "Sit

question 109

Multiple Choice

Mark's dog, Gus, sits whenever Mark says, "Sit." Mark now wants to teach Gus a new trick. He wants to teach him to bark every time he says, "Speak," but whenever Mark says, "Speak," Gus just sits. The dog's behavior is an example of

• A) habituation.
• B) generalization.
• C) contiguous occurrences.
• D) contingent occurrences.

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Definitions:

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A targeting strategy that approaches the marketplace as one large segment.

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A targeting strategy that simultaneously pursues several different market segments, usually with a different strategy for each.

Niche Marketing

A targeting strategy that involves pursuing a large share of a small market segment.

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A form of advertising that uses physically printed media, such as newspapers and magazines, to reach consumers and promote products or services.