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Paige is an expert at golf and is bored by the thought of the upcoming tournament. Mary is pretty good at golf, and is somewhat excited, but not overly anxious about the tournament. Sara has only recently learned to play, but has very high expectations and is really nervous about the tournament. Jenna is also a beginner but she does not expect to play well. According to optimum arousal theory, who will perform the best?
Administered Vertical Marketing System
A coordinated marketing channel where a single member coordinates activities, without formal agreements, to increase efficiency and effectiveness.
Contractual Agreements
Legally binding contracts or understandings between two or more parties outlining the terms and conditions of a business arrangement.
Marketing Chain
A system of intermediaries or channels through which goods and services pass from the manufacturer to the end consumer.
Service-Sponsored Retail Franchise System
A franchising model where franchisors provide a full range of services including brand, operational guidelines, and ongoing support to the franchisee, often seen in retail.
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