Ray Played Basketball All of His Life Because He Loved

question 81

Multiple Choice

Ray played basketball all of his life because he loved the sport. He became so good that he was given the opportunity to play professionally and eventually he signed a very lucrative contract. After that contract ran out, the team offered him slightly more money, but he decided that it was not enough. Which of the following best explains Ray's behavior from a motivational perspective?

• A) Ray was selfish.
• B) The team did not show Ray the respect that he had earned.
• C) The extrinsic motivation had replaced Ray's intrinsic motivation to play.
• D) Ray lost all motivation to play.

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Definitions:

Monopoly Level

A state or degree in which a single company or entity has exclusive control over a particular market or industry.

Product Differentiation

A marketing strategy that involves distinguishing a product or service from others, to make it more attractive to a particular target market.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales.

Oligopoly

A market structure characterized by a small number of firms controlling a large portion of the market share.