Hugh Bought a New Calculator at Staples for $125

question 70

Multiple Choice

Hugh bought a new calculator at Staples for $125. One week later, he saw an ad from Wal-Mart showing the same calculator on sale for $65. Hugh said to himself, "I'm glad I got my calculator at Staples; the ones at Wal-Mart are probably defective. I don't mind having paid more for mine." Hugh's statement reflects

• A) cognitive dissonance reduction.
• B) self-perception bias.
• C) informational influence.
• D) peripheral-route processing.

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Definitions:

Defense Mechanisms

Unconscious psychological strategies brought into play by various entities to cope with reality and to maintain self-image.

Unrealistically High

A description for targets, expectations, or goals that are significantly beyond what is achievable under normal conditions.

Performance Aspirations

The desires or goals an individual has regarding their performance in certain tasks or areas of life.

Mario

A fictional character from the video game franchise by Nintendo, recognized as their mascot and widely known for his adventures in the Mushroom Kingdom.