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Professor Green Has to Make a Big Presentation to the Board

question 84

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Professor Green has to make a big presentation to the board members. He is struggling between choosing a power point presentation or making a short video to get his point across. Which element of persuasion is the professor struggling with?


Definitions:

New Capital

Financial resources that are raised by a business through issuing new stocks or bonds to invest in its operations and growth.

Cash Dividends

Payments made by a corporation to its shareholder members, distributing a portion of its earnings in cash.

Patent

A legal right granted to an inventor, giving them exclusive rights to produce, use, and sell their invention for a certain period of time.

Market Demand

The total quantity of a good or service that all consumers in a market are willing and able to purchase at various prices during a specified period of time.

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