Examlex
Describe and state the historical significance of the following:
-jayle birds
Brand Extension
The practice of using an existing brand name on a new product in a different category to leverage brand equity.
Brand Equity
The value and strength of a brand that determines its worth, based on consumer recognition, preferences, and loyalty.
Product Differentiation
The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.
Market Share
The percentage of total sales or revenue generated by a company within a particular market, indicating its competitiveness.
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