As a Website Advertiser, You Know That You Have Been

question 29

True/False

As a Website advertiser, you know that you have been the victim of click fraud when thousands of people click on your ad with absolutely no interest in making a purchase--and you are charged for all those clicks.

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Definitions:

Allocative Efficiency

A state of the economy where resources are distributed in a way that maximizes the net benefit to society, with goods and services going to those who value them the most.

Marginal Cost

The incremental cost incurred when producing one more unit of a good or service. This is a different phrasing for the concept given previously.

Marginal Benefit

The additional satisfaction or utility gained by consuming an extra unit of a good or service, a reiteration with different phrasing.

Patient Protection and Affordable Care Act (PPACA)

A federal law enacted in 2010 aimed at reducing healthcare costs and increasing health insurance coverage among Americans.