When Andrew Schuman Bought Hammond's Candies, He Learned Than an Assembly-Line

question 28

Essay

When Andrew Schuman bought Hammond's Candies, he learned than an assembly-line worker had dreamed up the design of the company's candy. So Schuman decided to offer a $50
bonus to assembly-line workers who came up with successful ideas to cut manufacturing costs.
1. What does this story illustrate about finding new ideas?
2. How does the candy company encourage creativity?

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Definitions:

Printed Message

Communication that is conveyed through text on paper, such as magazines, newspapers, or flyers.

Stakeholders

Individuals or groups with an interest or stake in a project, organization, or outcome, whose inputs and needs are often considered in decision-making processes.

Social Media

Digital platforms and websites that allow users to create, share content, or participate in social networking.

Podcasting

A digital medium in which audio or video content is produced and distributed through various online platforms, allowing for episodic content consumption.