Examlex
An example of a heuristic would be not to spend more than 30% of your net income on debt other than a home mortgage.
Brand Architecture
The structure of brands within an organization's portfolio, showing the relationships and hierarchy between different products or services.
Brand Valuation Tools
Systems or methods used to estimate the financial value of a brand based on its strength, market presence, and potential future earnings.
Marketing Mix
A framework consisting of the 4Ps: Product, Price, Place, and Promotion, used by businesses to achieve marketing objectives.
Brand Equity
The value and strength of a brand that is determined by consumer perception, recognition, and loyalty.
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