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A factor contributing today to the relevance of the need hierarchy is that
Account
A record that keeps track of financial transactions, investments, or the financial state of an individual, institution, or company.
Utility Function
A mathematical representation used in economics to model satisfaction or preference that a consumer derives from the consumption of goods and services.
Risk Averse
A behavioral tendency to prefer avoiding losses over acquiring equivalent gains.
Present Value
The worth at present of an anticipated future cash amount or stream of payments, considering a particular rate of return.
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