KPMG Hired a Body Language Coach to Teach Its Accountants

question 22

Essay

KPMG hired a body language coach to teach its accountants the art of using and
decoding body language. The coach told the accountant to recite the nursery rhyme, "Mary Had a Little Lamb." The point? To show the accountant that body language can change how people react to something as innocent as a child's nursery rhyme.
1. Why would an accounting firm want staff professionals to recite a nursery rhyme?
2. Why is effective communication important?

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Definitions:

Purchasing Agents

Individuals responsible for acquiring goods and services required by their organization from external suppliers.

Sales Presentations

Demonstrations or pitches delivered by salespeople showcasing a product or service's features and benefits with the goal of persuading the audience to make a purchase.

Levels of Friendship

Various stages or degrees of companionship and closeness between friends, typically influenced by factors such as trust, intimacy, and shared experiences.

Purchasing Agents

Purchasing agents are professionals responsible for buying goods, services, or works for their organization, emphasizing on obtaining the best quality at the lowest cost.