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In terms of increasing productivity, information technology has made it easier for organizations to
New Applications
The novel uses or markets for existing products or technologies, often leading to innovation and expansion of business opportunities.
Adjacency Paths
Adjacency Paths relate to the strategic options a business may explore to grow by venturing into areas or markets closely related to its current operations or expertise.
New Geographies
Expansion or exploration into new geographical areas or markets by businesses seeking growth or diversification.
New Profit Pools
Areas within a market where new revenue and profit can be generated, often identified through changes in consumer behavior or emerging trends.
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