Learning in Development (LID) Is a High-Tech Firm That Specializes

question 14

Multiple Choice

Learning in Development (LID) is a high-tech firm that specializes in applications for hand-held devices. It is looking for a cheap, fast, and effective way of recruiting new candidates. Which of the following strategies would best suit LID?

• A) Internet recruiting
• B) executive search firms
• C) labour unions
• D) walk-in job applicants

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Definitions:

Consumer Products Types

Refers to categories of products marketed to consumers, typically divided into convenience, shopping, specialty, and unsought products.

Marketing Strategy

The overall plan of action for reaching and converting a target market into customers, which includes segmentation, targeting, positioning, and marketing mix decisions.

Personal Selling

A marketing process which involves face-to-face communication between salespeople and prospective buyers to promote and sell products or services.

Paid Personal Communication

A marketing strategy involving direct payment for personalized communication efforts, such as targeted email campaigns or sponsored social media posts.