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Strategies to reduce propensities to engage in in-group, out-group categorizations include
Situation Assessment
A comprehensive evaluation of an organization's current state, analyzing both internal and external environments to inform strategic decisions.
Defining Market
The process of identifying and understanding the specific market or audience a business aims to serve.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, often referred to as the 4Ps: Product, Price, Promotion, and Place.
Industry Profitability
Industry profitability is a measure of the average income and margins businesses within a specific sector can expect to earn.
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