In Terms of Marketing Efforts for Customers with Disabilities

question 31

Multiple Choice

In terms of marketing efforts for customers with disabilities

• A) organizations have long recognized the market potential of customers with disabilities.
• B) making stores more accessible could benefit customers with or without disabilities.
• C) the disabled population is so varied that marketing efforts would be too costly.
• D) the government provides tax incentives for improving accessibility for employees but not customers.

Recognize the emphasis on social cognition in modern social psychology and how it differs from older theoretical perspectives.

Understand the external and internal forces that drive organizational change.

Grasp the concepts and stages of Lewin's change model and its application in managing change.

Recognize the social, political, demographic, and technological influences on organizational change.

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Definitions:

Opportunity Cost

The cost of foregoing the next best alternative when making a decision. It represents the benefits an individual, investor, or business misses out on when choosing one alternative over another.

Production Possibilities Frontier

A graphical representation showing the maximum quantity of two goods or services that an economy can produce when all resources are used efficiently.

Opportunity Cost

Opportunity cost is the value of the next best alternative forgone as a result of making a decision.

Bananas

A curved, yellow fruit that is rich in potassium and can be eaten raw or used in cooking and baking.