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The rare-Earth hypothesis would predict that the factor flᵢfₑ, in the Drake equation should be close to
Nonpersonal Communication
Any form of message dissemination that does not involve direct personal contact, including mass media advertising, sales promotions, and public relations.
Identified Sponsor
In advertising, a sponsor whose name and identity is known and disclosed in the message to inform or persuade the audience.
Advertising
The action of calling public attention to products, services, needs, etc., through paid announcements by an identified sponsor.
Pioneering
The act of being among the first to explore, develop, or adopt new techniques, areas of knowledge, or technology.
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