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Identify and state the historical significance of the following:
-James I
Substitute Brands
Brands that offer products or services which consumers may use in place of each other based on preference, price, or availability.
Increase Profits
Strategies or actions taken by a business to boost its earnings above its expenses.
Reposition
The process of changing the market position of a product, brand, or company, often involving adjustments in marketing strategy, branding, or product features.
Complementary Product
A product that enhances the value of another product when used in conjunction, often leading to an increased demand for both.
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