Examlex
Describe and state the historical significance of the following:
-Iroquois Confederacy
Test Market
A strategy where a new product or service is launched in a limited geographical area to gauge customer response and effectiveness before a wider release.
Positioning
is the strategy of establishing a brand or product in a particular segment of the market or in the minds of consumers by differentiating it from competitors.
Authenticity
Authenticity in branding and marketing refers to the genuineness and sincerity of a brand, which resonates with consumers' values and expectations.
Deliverability
pertains to the ability of a system, service, or product to be delivered to the recipient in an efficient and expected manner.
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