Examlex
Identify and state the historical significance of the following:
-Kristallnacht
Buyer's Expectations
The anticipations or standards that a purchaser has regarding a product or service before making a purchase.
FAB (Features, Advantages, Benefits)
A marketing strategy that outlines a product's features, its advantages over competitors, and the benefits it offers to the customer.
AIDA Sequence
The AIDA sequence is a marketing model that outlines the four stages of the customer journey: Attention, Interest, Desire, and Action, used to guide advertising and sales strategies.
Markup
Markup is the difference between the cost of a product or service and its selling price, expressed as a percentage of the cost.
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