"Planned Obsolescence" Was a Marketing Tool Invented in the Postwar

question 131

Multiple Choice

"Planned obsolescence" was a marketing tool invented in the postwar era that

• A) pushed families to buy a second car, rather than owning just one.
• B) encouraged manufacturers to make products that would break or wear out every two years.
• C) meant changing the design of goods frequently enough so that customers would replace older versions with newer ones.
• D) was the reason more and more mothers entered or re-entered the workforce.
• E) barraged consumers with repetitive advertising campaigns designed to make them purchase more.

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Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first alone.

Reinforcement

In behavioral psychology, a process in which a behavior is strengthened by the outcome that follows, whether it's positive (reward) or negative (removal of an undesirable stimulus).

Punishment

A consequence that decreases the likelihood of a behavior being repeated.

Increase

A rise or growth in quantity, size, strength, or another measurable factor.