Examlex
What was considered the most dangerous frontier in the Empire under Augustus?
Substitute
An alternative product or service that consumers can choose over another based on similarities in function, utility, or purpose.
Marketing Mix
A foundational marketing model consisting of the four Ps: Product, Price, Place, and Promotion, used to ensure the successful marketing of a product or service.
Generate Costs
The process of incurring expenses as a result of conducting business activities or operations.
Premium Pricing
A pricing strategy where goods or services are priced higher than the market average to emphasize their exclusivity or quality.
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