Examlex
One of the wealthiest developers of the petroleum industry was ______________.
Matching Law
A principle that states that the proportion of responses directed towards alternatives is equal to the proportion of reinforcements obtained from those alternatives.
Reinforcement
A process in behaviorism where a behavior becomes more likely to occur in the future due to the consequences that follow the behavior.
Matching Law
A principle stating that the proportion of responses on a particular option matches the proportion of reinforcements received for that option.
Maximizing Law
The goal of behavior in a choice task, which is to obtain as many reinforcements as possible.
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