Examlex
Identify the INCORRECT statement
Direct Marketing
Direct marketing is a type of advertising strategy that involves sending promotional materials directly to potential customers through mail, email, or other direct communication channels, without the use of intermediaries.
Customer Response Rates
A measure of how many customers respond or react to a particular marketing activity or inquiry made by a company.
High Absolute Costs
Refers to the significant total amount required for a particular endeavor, such as production, investment, or purchase, often posing a barrier to entry or participation.
Media Cooperation
Collaboration between companies and media organizations to promote products, services, or messages effectively.
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