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What arguments do the authors offer on why Scottish clans have continued to have relevance in industrial and postindustrial societies?
Economic Incentives
Monetary or other rewards used to motivate individuals or entities to perform certain actions beneficial to economic objectives.
Differentiate
The method of differentiating a product or service to enhance its appeal to a specific target audience.
Market Competition
The rivalry among businesses to attract customers and achieve higher sales, profits, and market share.
Cournot Model
An economic model that describes an industry structure in which companies compete on the quantity of output they will produce, assuming that each firm's output decision affects the market price.
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