Examlex
According to Ury, what is the "third side"?
Negative Marketing
Negative marketing is a tactic where a company uses negative messages about their competitors or highlights the disadvantages of alternative products to promote their own.
Resilience
The ability to quickly recover from difficulties; toughness, especially in the context of individuals or organizations facing adverse conditions.
Adaptation
The process of adjusting or changing to fit new conditions or environments.
Creativity
The capacity to produce new ideas, insights, inventions, products, or artistic objects that are considered to be unique, useful, and of value to others.
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