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Advertising Budget
The allocation of funds toward promotional activities intended to communicate the value of products or services to customers.
Variable Costs
Costs that change in proportion to the level of activity or production volume, such as materials and labor directly involved in production.
Fixed Expenses
Expenses that remain constant regardless of any variations in the amount of goods produced or the volume of sales, like lease payments, wages, and insurance fees.
Break-even Point
The point at which total costs equal total revenue, meaning no profit or loss is made.
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