A Common Reason That Recent Graduates Are Not Offered a Job

question 6

Multiple Choice

A common reason that recent graduates are not offered a job following an interview is

• A) they don't sell themselves to the employer.
• B) they are under-qualified.
• C) they don't have previous work experience in the field.
• D) their grades are too low.

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Definitions:

Target Segment

A specific group of consumers at whom a company aims its products and services, characterized by similar needs, preferences, or demographic profiles.

Segmentation Attractiveness

The degree to which a market segment is considered desirable for a company to enter based on factors like size, profitability, and accessibility.

Ideal Point

The position at which a particular market segment’s ideal product would lie on a perceptual map.

Point of Parity

Elements of a product or brand that are similar to those of competitors, indicating a level of equality in the consumer's eyes.