Examlex
The purpose of a decision matrix is to help you
Preferred Brand
The brand consumers favor over others due to its quality, reliability, or other distinguishing features.
Gut Feeling
Refers to an intuitive or instinctual judgment that is made without the use of rational processes.
Aided Recall
A memory retrieval process in which cues or prompts are given to assist in recalling specific information or experiences.
Salience
Salience refers to the prominence or importance of an object, concept, or entity within a particular context.
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