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How deep would a submarine need to dive to feel no motion from surface waves with a wavelength of 200 meters ?
Al Ries
A marketing professional known for his work on branding and positioning strategies, co-authoring several influential books on marketing.
Singular Goal
A focused or specific objective that an individual or organization aims to achieve, often characterized by its clarity and simplicity.
Brand
A distinctive identity that sets a product, company, or service apart from others in the eyes of customers.
Brand Promise
is the commitment made by a brand to its customers, representing what customers can consistently expect from the brand's products or services.
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