Examlex
The C in the ABCS approach stands for:
Latent Ties
Potential relationships or connections within a social network that are not currently activated but can be mobilized when needed.
Monetization
The process of converting something into revenue, often used in the context of earning money from websites, apps, or other digital assets.
Social Object Theory
A concept suggesting that social relations and interactions are organized around objects, such as shared interests or digital content.
Word-of-mouth Communications
Informal conversations consumers have about products, services, or brands, which can significantly influence perceptions and buying behaviors due to their personal and trustworthy nature.
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