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What Theory States That Changes Take Place Bidirectional;environment,information,and Behavior All

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What theory states that changes take place bidirectional;environment,information,and behavior all affect one another?


Definitions:

Marketing Channel System

A network of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user.

Marketers

Professionals responsible for identifying customer needs and directing the flow of goods and services from producers to consumers.

Technologies

The application of scientific knowledge for practical purposes, especially in industry, where it involves the design and creation of tools, machines, systems, or processes.

Intangible Benefits

Advantages derived from a product or service that cannot be physically touched or quantified, such as customer service quality or brand reputation.

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