George and Martha Go into Therapy to Resolve Sexual Problems

question 214

Multiple Choice

George and Martha go into therapy to resolve sexual problems in their marriage. Their therapist uses behavioral methods to change problem behaviors and expectancies, as well as
Sensate focus exercises to help them learn to pleasure each other in a relaxed, low-
Pressure atmosphere. This treatment approach is most like that of ______.

• A) Kinsey
• B) Masters and Johnson
• C) Hunt
• D) Kaplan

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Definitions:

Scarcity Principle

A psychological principle suggesting that people find items and opportunities more valuable when they are perceived as scarce or limited.

Disrupt-then-reframe Technique

A sales technique that initially creates confusion or disruption in the consumer's mind, then offers a simple, positive reframe to encourage purchase.

Breaking up Attention

The act of dividing one's focus between multiple tasks or stimuli, which can reduce the effectiveness of cognitive processing.

Persuasion

An attempt to change a person’s attitude.