Examlex
Which factor is associated with more persistent reading disability?
Functionally Positioned
A marketing strategy where a product is promoted based on its functional attributes and the benefits it offers to consumers.
Backlash
A strong negative reaction or opposition arising in response to an action or decision.
Authenticity Risk
The possibility that a brand or product may lose its perception of genuineness or originiality in the eyes of consumers.
New Coke
A reformulation of Coca-Cola introduced in 1985, which was a major marketing failure and led to the return of the original formula as "Coca-Cola Classic."
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