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Prestige Pricing
A pricing strategy where goods are priced higher to evoke a sense of luxury or quality, making them desirable due to their cost.
Cost-Oriented Pricing
A pricing strategy where the price of a product or service is determined based on the cost of production plus a markup.
Below-Market Pricing
A pricing strategy where goods or services are offered at prices lower than the typical market value.
Loss-Leader Pricing
A pricing strategy where a product is sold at a price below its market cost to stimulate other profitable sales.
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