Examlex
Involving the end user in analysis and design is a key advantage to the prototyping technique.
Negative Reinforcement
A behavioral technique in which the removal of an undesirable or unpleasant stimulus following a behavior increases the likelihood of that behavior being repeated.
Wearout
The diminishing returns in effectiveness or impact of an advertisement or message over time due to repeated exposure, leading to boredom or annoyance in the audience.
Extinction
In behavioral psychology, the process by which a previously learned behavior decreases in frequency or disappears due to the removal of reinforcement.
Hedonistic Consumption
The pursuit of pleasure and sensory gratification from the consumption of goods and services.
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