Examlex
A relationship must be turned into an associative entity when the associative entity has other relationships with entities besides the relationship that caused its creation.
Segmentation Variables
Criteria used to divide a market into distinct subsets of customers with common needs or characteristics.
Homogeneous Segments
Market segments that are uniform or similar in terms of consumer preferences, needs, and characteristics, allowing for targeted marketing strategies.
Target Segments
Specific groups within a market at which a company aims its products, marketing efforts, and services to fulfill their particular needs.
Market Segmentation
The activity of dividing a broad consumer or business market into sub-groups of consumers or segments, based on some type of shared characteristics.
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