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Alpha Testing
An attempt by the firm to determine whether a product will perform according to its design and whether it satisfies the need for which it was intended; occurs in the firm’s research and development (R&D) department.
Product Life Cycle
The course of a product’s sales and profits over its lifetime, involving several stages such as introduction, growth, maturity, and decline.
Maturity Stage
A phase in the product life cycle where growth stabilizes, and sales peak, often leading to increased competition and market saturation.
Product Life Cycle Concept
A framework that outlines the stages a product goes through from introduction to decline, including introduction, growth, maturity, and decline.
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