Examlex
Explain primary circular reactions and give an example.
Sender's Ideas
The concepts, messages, or information that the sender aims to communicate to the receiver.
Message
The information or key idea conveyed from the sender to the recipient through various communication channels.
IMC Goals
The objectives of Integrated Marketing Communications, aiming to deliver a consistent and cohesive message across all marketing channels and touchpoints to build brand awareness, and customer engagement, and drive sales.
Promotional Plan
A detailed strategy outlining the marketing activities intended to increase awareness or sales of a product or service.
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