The First Objective of Campaign Advertising Is to

question 44

Multiple Choice

The first objective of campaign advertising is to

• A)raise the social consciousness of voters.
• B)give voters a detailed biography of a candidate.
• C)ensure that a candidate has a high level of name recognition among voters.
• D)get across to voters some basic issue stands.
• E)define the challenger.

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Definitions:

Sociohistorical Context

The blend of social and historical factors at a specific time that influences behaviors, attitudes, and perceptions.

Empirical

Based on observations or experiences rather than theory or pure logic, often involving the collection and analysis of data.

Bystander Effect

A social psychological phenomenon where individuals are less likely to offer help to a victim when other people are present.

Needed Help

Requires assistance or support, possibly due to facing difficulties or being unable to resolve an issue independently.