In the Long Run, the Group That Probably Did the Most

question 91

Multiple Choice

In the long run, the group that probably did the most to shape the modern West was the

• A) small businessmen that provided products and services to miners, railroad men, and cowboys.
• B) miners.
• C) railroad men.
• D) cowboys.
• E) hydraulic engineers.

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Definitions:

Brand Equity

The value and strength of a brand, measured by recognition, loyalty, and positive perceptions among consumers.

Parent Brand

The main or overarching brand under which individual products, services, or subsidiary brands are marketed.

Cannibalise Sales

A situation where a new product eats into the sales of other products within the same brand or company.