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Even Though Senator Barry Goldwater Was Buried in Lyndon Johnson's

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Essay

Even though Senator Barry Goldwater was buried in Lyndon Johnson's landslide victory in 1964, he is often seen as the forerunner of the later rise of conservatism in American politics. What explains the longer-term appeal of Goldwater-style conservatism? Why was he able to make so little headway in 1964?


Definitions:

Total Expenses

The sum of all costs and expenses, both operational and non-operational, that a business incurs within a particular period.

Customers Served

The number of clients or customers to whom a business has provided goods or services within a specified period.

Activity Variance

The difference between the planned activity level and the actual activity level.

Planning Budget

A financial forecast or projection, detailing expected revenues and expenses within a future period.

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