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What are the two basic forms of variable life insurance?
Misleading the Reader
Presenting information in a way that could cause the reader to have a false understanding or impression.
Cushion the Negative Point
A communication technique involving the softening of potentially negative or unfavorable information to minimize its impact on the audience.
Closing Statement
The final comment or conclusion at the end of a document, presentation, or discussion aimed at summarizing the main points and leaving a lasting impression.
Claim Message
A communication piece that asserts a right, demands an entitlement, or expresses a grievance needing resolution.
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