Briefly Describe the SWOT Analysis

question 9

Essay

Briefly describe the SWOT analysis.

Identify and calculate the cash payback period for an investment.

Apply the net present value method to evaluate capital investment proposals.

Compute the internal rate of return for an investment.

Understand the advantages and limitations of different capital investment appraisal methods.

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Definitions:

Balanced Scorecard

A strategic planning and management system used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance against strategic goals.

Performance Measures

Key indicators used to evaluate the efficiency, effectiveness, and performance of an organization or individual.

Nonfinancial Measures

Performance indicators that are not expressed in monetary units but are qualitative or quantitative measures of a company's performance, such as customer satisfaction.

Investment Center

A business unit or segment within a larger corporation, with control over its investments, expenses, and revenues, often judged by its return on investment.